Published on
December 7, 2022

COP15: NatureMetrics Launches World-first Nature Performance Monitoring Service Powered by eDNA Technology

NatureMetrics, the global nature intelligence technology company, today announces the launch of the world’s most powerful nature performance monitoring subscription service, putting meaningful and robust nature insights into the hands of business decision makers across the globe.


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COP15: NatureMetrics Launches World-first Nature Performance Monitoring Service Powered by eDNA Technology
  • New nature performance service represents breakthrough in understanding and managing our impact on nature, providing simple metrics to track and report on site-based nature progress in a simple, standardised way
  • Performance data is fuelled by NatureMetrics’ environmental DNA technology, already detecting over 3,200 endangered and protected species across 85+ countries in the last year alone
  • CEO of NatureMetrics calls on COP15 leaders to set bold Nature Positive targets for the Global Biodiversity Framework, with the new technology now allowing businesses to achieve and demonstrate robust progress on nature towards these global goals

NatureMetrics, the global nature intelligence technology company, today announces the launch of the world’s most powerful nature performance monitoring subscription service, putting meaningful and robust nature insights into the hands of business decision makers across the globe.

The new subscription service provides continuous nature impact monitoring at scale, enabling standardised performance measurement of natural ecosystems, never before achievable due to the deep complexities of nature.

Fundamental for businesses to report and manage nature risk, these insights will be accessible through a new digital dashboard, making vital information on nature impact accessible and easy to understand by multiple stakeholders across any organisation.

“The vast complexity of nature has made it almost impossible to set actionable goals and targets. eDNA technology is genuinely transformative in this regard, enabling biodiversity to be routinely monitored at large scales. Now our new platform brings eDNA data to life, translating complex datasets into clear, simple trends and insights that drive effective actions to improve outcomes for nature” states Kat Bruce, Founder of NatureMetrics.

The company has standardised and scaled eDNA technology, which captures tiny traces of all species, across the whole web of life, from bacteria to blue whales, to provide an accurate understanding of the state of nature within site-based assets. NatureMetrics applies expert data science and visualisation to the environmental data it gathers on the ground, to make it accessible and reportable through simple metrics.

Alongside understanding the changing state of a single or group of sites, needed to make resourcing decisions at the executive level, it will also provide insights into the drivers of change at site management level. Through comparing management regimes, it will drive adaptive management and enable real change on the ground – whether that is minimising risks and impacts or increasing returns on natural capital investments.

“As world leaders gather at COP15 to set critical global biodiversity targets, I call on them to turn rhetoric into action and set robust goals for the world to follow. By launching the world’s most accurate nature performance monitoring system, companies across the globe will have one simple-to-deploy tool, enabling them to understand, track and improve their natural capital. Through cutting edge environmental DNA technology, we’ve devised a way of turning complex nature data into simple and meaningful metrics, to enable good decisions at both the board room and site manager level – driving meaningful, long term change” says Katie Critchlow, CEO of NatureMetrics.

“Nature Risk is moving up company agendas fast but many of our members are concerned about the lack of robust data to drive decision-making. It’s really encouraging to see new solutions coming to market which will enable nature-related financial risks and opportunities to be better assessed and reported from the site level up and ultimately enable TNFD members to access performance metrics of their assets, suppliers or portfolio companies”, adds James d’Ath, Technical Lead Data and Analytics, Taskforce on Nature-related Financial Disclosures (TNFD).

The new service will enable businesses to make critical decisions on their natural capital, from risk analysis and investment assessments to management and mitigation strategy. The technology powering the platform has already been proven over six years of serving global customers including early adopters, such as WWF and Anglo American, enabling them to derive crucial insights to inform important decisions for their organisations.

Warwick Mostert, Principal Biodiversity at Anglo American, comments: “NatureMetrics’ new measurement service is transformative in how we make decisions on our natural capital. Over the last two years, the data from their eDNA technology has changed the way we understand our impact on nature, allowing us to ensure we’re making the right decisions to meet our strict environmental targets. Having robust and simple metrics on biodiversity at our fingertips will play a fundamental role in meeting the new biodiversity frameworks announced at COP15.”

Nature provides critical life support functions, from the provision of fresh air from plants to food crops from healthy soils and pollination. However, unlike the Net Zero targets for Climate Change, nature has not yet been subject to a global goal which is clear and easy to measure, partly because the technology and data to support such targets has not existed until now. NatureMetrics hopes to change that and is launching its new monitoring service with a message of hope for leaders at COP15.

Key features of the new subscription service will include:

  • Simple overview of nature health and performance
  • Easy to understand reporting metrics
  • Ability to monitor and view your whole portfolio of assets in one platform, with standardised metrics across ecosystem and asset types
  • Capability to monitor nature impact and improvements over time
  • Understand management methods making the biggest impact on biodiversity health

From the Chief Sustainability Officer and Nature-based Solutions Fund Manager overseeing a whole portfolio of assets, through to a site manager responsible for biodiversity impact at a specific project, NatureMetrics’ new monitoring service answers all levels of insight needs. Whether companies are just starting out on biodiversity data collection or have a sophisticated strategy for Nature Positive, the new platform aims to support any company with the need to improve their nature performance and to make a real difference on the ground through genuine site-based biodiversity monitoring.

The new service will have three subscription levels, catering for all nature measurement requirements:

  • Species Detector: map the species in your landscape, alongside associated species risks and opportunities, for example, endangered or invasive status.
  • Performance Manager: Gain deeper insights, understanding how ecosystem composition is changing over time.
  • Portfolio Intelligence: full nature performance metrics across multiple sites and projects, including community-specific metrics for deep understanding of health and change.

NatureMetrics will be demonstrating its powerful new platform during CBD COP15 in Montreal at a number of important showcase events, including:

  • Booth #709, Room220ab, Place Quebec, Palais des Congres de Montreal | Wednesday 7th – Monday 19th December.
  • World Biodiversity Summit, Keynote speech – Solutions for Nature’s Survival | 2pm, Sunday 11th December | The Old Port of Montreal, 333, de la Commune Street West.

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