We are NatureMetrics – Past, present and future

Nature Metrics - DNA icon in hexagon

One company with one global mission

Empowering the best decisions for nature.

About NatureMetrics

NatureMetrics was founded in 2014 by Dr Kat Bruce, Prof. Doug Yu and Prof. Alfried Vogler – molecular ecologists who were among the pioneers of DNA-based biodiversity assessment. Their research provided some of the earliest demonstrations of the power of molecular methods for species and ecosystem monitoring, showing how these tools could revolutionise the world of environmental management. However, they became increasingly certain that this potential would only be realized if the tools were accessible to environmental managers in a standardised way through a commercial service.

Thus, NatureMetrics was born to bridge the gap between molecular ecologists and environmental managers. Our diverse team of specialists now straddle the worlds of applied ecology, academic research, environmental policy, industry standards and biodiversity conservation. We see ourselves as playing a major role in developing a new industry – laying robust foundations for growth by working collaboratively with all stakeholders to demonstrate and validate our methods, building trust, confidence and understanding so that we can accelerate collective understanding and protection of the natural world.

Our Mission

Empowering the best decisions for nature.

NatureMetrics are setting gold standards for delivering DNA-based biodiversity monitoring services.

Founded and nurtured by scientists, over six short years NatureMetrics has grown to support global demand, realising the highest-quality of eDNA and DNA solutions that can be delivered at immense scales and adapted to suit diverse project requirements.

Inside NatureMetrics - Company

How we got here

We have attracted some of the brightest minds in the industry to develop and deliver our cutting-edge biodiversity services on a high-capacity and global scale, fuelled by a shared vision of increasing accountability for nature by advancing the power and pace of biodiversity monitoring.

NatureMetrics - Our Facilitites

NatureMetrics: Our Facilities

Our purpose-build laboratories are setting the standard for delivering DNA-based monitoring services, including physical separation of pre and post-PCR workflows and integrated UV lighting for the routine decontamination of workspaces.

Our laboratories also contain positive pressure environments for the handling of samples which are sensitive to contamination. In addition, we have an Illumina MiSeq sequencer on-site.

Our set-up grants us complete control over our service delivery due to not having to outsource any element of the metabarcoding pipeline, ensuring you receive a service that is not just outstanding quality, but exceptionally efficient as well.

NatureMetrics: Our DNA

Laying the foundations for widespread application of new technology requires building trust through sharing knowledge and understanding. In this sense, education is central to what we do, so it is no accident that our five core values spell out the word TEACH.

We share our knowledge every day with private sector clients, conservation partners, policy-makers, educational institutions and the general public through a wide range of different projects and activities.

NatureMetrics - Our DNA

Our five fundamental values define how we operate and are the foundation of our success. These values are;

We offer a wide range of biodiversity solutions

eDNA from water
Great Crested Newt eDNA
DNA from soils and sediments
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As global pioneers in our field, we’re constantly accelerating the scope and impact of our technologies and services.