Today, NatureMetrics is rapidly expanding to meet the growing global demands for nature intelligence. Working with over 500 customers around the world, our products are helping companies and organisations to better understand their impact and dependencies on nature, to inform the best decisions for nature and a nature positive economy.

NatureMetrics firmly establishes itself as a world leader in delivering nature data and intelligence, using cutting-edge technology to generate biodiversity data at scale using environmental DNA. NatureMetrics attends COP15 in Montreal and launches the world’s first nature performance monitoring service, powered by eDNA.

As NatureMetrics enters a new growth phase in 2021, the new brand identity is launched to represent our global connections and cutting-edge technology.

In early 2020, Katie Critchlow joined us as CEO to steer us through this next phase of growth and consolidate our position as global leaders in this industry. Despite the challenges of 2020, we have continued to grow both in terms of the scale of our projects, the development of our products and services, and the size and expertise of our team, which has doubled in size over the course of the year. In particular, we have significantly expanded our business development and operations teams to reflect the now-global nature of our client base.

A GCRF-funded project in Mozambique helped us to further develop our logistical and technical capabilities while establishing a fantastic network of collaborators in Southern Africa. Meanwhile, we were selected for the HS2 accelerator, which has supported development of our digital strategy and facilitated a valuable large-scale demonstration project on woodland soil biodiversity. We have partnered with various international conservation NGOs to develop ambitious projects for global biodiversity conservation and to validate our solutions for business and biodiversity.

2019 saw the start of a major expansion following a £2.5M investment led by Green Angels Syndicate with TriplePoint. During this year we also worked on our first major EIA projects with the energy, mining and infrastructure sectors. This included freshwater, marine and terrestrial projects in the UK, Latin America and Africa.

2017-2018 saw steady and consistent growth of our team and our commercial offerings. With our core services validated, we began working on projects that were larger, more complex, and further afield, including a major baseline study of the Northern Peruvian Amazon with WWF Peru. Our Innovate UK-funded project, NemaCode, enabled the development of our soil and sediment analysis services.

Our focus in 2016-2017 was on optimizing and validating our core services of eDNA metabarcoding for fish and other vertebrates, including the design of our sampling kits and refinement of laboratory and bioinformatics workflows. Early collaborations with Dr Micaela Hellstrom at Aquabiota (Sweden) and Dr Bernd Hänfling (University of Hull) were key to this stage of our journey, along with early pilot projects with ERM, Natural England and Jacobs.

Following initial support from the NERC Follow-On Fund in 2015, we raised £250k from Iceni Seedcorn Fund and a consortium of business angels to set up our first labs in early 2016. We opened our labs in April 2016 (just in time for newt season!) and have been delivering our commercial services ever since.