NatureMetrics launches Nature Strategy service to meet global demand for Nature Positive
Published: 2nd February 2023

NatureMetrics, the global nature intelligence technology company, has today announced the launch of a new Nature Strategy service, to support businesses in navigating the rapidly expanding nature monitoring and disclosure landscape.
Headed by industry powerhouse, Pippa Howard, former Director of Corporate Sustainability at Fauna & Flora International, the new service will provide guidance and best practice support for organisations looking to drive innovation in their nature strategy.
The offering will serve those looking to get ahead of upcoming reporting requirements, including new frameworks such as TNFD and the Global Biodiversity Framework.
The landmark agreement formulated at COP15 marks a turning point for nature. Companies, governments and civil society will now need to close the gap between promises, compliance and delivery of nature-focused objectives. NatureMetrics’ new offering will provide businesses with the guidance and tools, at whatever stage of their journey, to build a clear roadmap to achieve robust nature positive goals.
NatureMetrics’ new service is available immediately to new and existing clients, supporting customers at all stages of their environmental journey.
The Nature Strategy service will include:
– Pippa Howard, Chief Nature Strategist, NatureMetrics comments “The time is now for organisations to get ahead of the curve on their approach to nature. In such a fast-moving landscape, businesses need support to build robust frameworks to meet impending nature reporting requirements.
Investing in a robust nature positive strategy now, will enable the formation of sustainable business models, while supporting the development of a green economy. I look forward to working closely with new and existing NatureMetrics customers to help them map a clear roadway to nature progress.”
Pippa brings with her deep nature and biodiversity consulting experience, working at the interface of business and nature for over two decades, including 15 years in corporate sustainability at Fauna & Flora International, and senior sustainability leadership positions at Nature Accountability and Cambridge University’s Institute for Sustainability Leadership.
CEO of NatureMetrics, Katie Critchlow, adds: “A new era for understanding and protecting nature has begun. Global leaders have spoken and businesses around the world are acutely aware of the critical need to move fast to develop robust nature positive strategies.
“We’re excited to be at the forefront of this powerful movement, offering an end-to-end service, from nature positive consulting, all the way through to seeing your nature impact on a digital platform, for all stakeholders to understand.”
This offering builds on the launch of NatureMetrics’ new Nature Performance Monitoring service, announced at COP15 in Montreal, which turns the complexities of nature into meaningful insights to help organisations clearly understand their impact on nature.
NatureMetrics has standardised and scaled eDNA technology, which captures tiny traces of all species, across the whole web of life, from bacteria to blue whales, to provide an accurate understanding of the state of nature within site-based assets. NatureMetrics applies expert data science and visualisation to the environmental data it gathers on the ground, to make it accessible and reportable through simple metrics.
Following the new global framework announcement, a large number of customers have already signed up to the new monitoring service, providing them with a simple and easy way to understand and report on their nature risks and opportunities.
NatureMetrics has worked with over 700 clients across 85 countries, catering for a diverse range of sectors, from renewable energy and extractives through to infrastructure and conservation.
For more information or to register your interest visit our Nature Strategy Service page.