Published on
October 31, 2023

NatureMetrics appoints new CEO, Dimple Patel, to drive global growth in nature intelligence

  • New CEO will drive company expansion in response to huge demand for nature reporting driven by frameworks such as TNFD and CSRD.
  • Dimple brings deep experience across digital and global commercial development to guide NatureMetrics through next important growth phase, with particular focus on Canada and the United States.
  • NatureMetrics’ new Nature Intelligence Platform experiences high demand as corporates look to new solutions for scalable biodiversity monitoring.
 min read
NatureMetrics appoints new CEO, Dimple Patel, to drive global growth in nature intelligence

NatureMetrics, the global nature intelligence provider, has today announced the appointment of Dimple Patel as new chief executive. Dimple will spearhead the company’s global growth and digital expansion, in response to the rapid demand for nature monitoring, following new nature reporting obligations such as CSRD and TNFD.

Dimple Patel appointed CEO

Former CEO of global ecommerce brand, Trouva, Dimple brings deep experience running and growing complex b2b and b2c businesses. Dimple will be responsible for guiding NatureMetrics through the next important growth phase, following the launch of its Nature Intelligence Platform. This builds on the global opportunities emerging as the mandate for businesses to understand and reduce their impact on nature grows exponentially.

Founder at NatureMetrics, Dr Kat Bruce, comments: “we’re in a critical growth phase at NatureMetrics as corporates wake up to the urgent need to protect and restore nature. Dimple couldn’t be joining at a more important moment as we scale to meet the new global demand for meaningful biodiversity solutions. Dimple has an impressive track record of creating high performance businesses while empowering successful teams. I’m excited to be working alongside her as we grow to meet the needs of existing and new customers at this vital point for nature.”

Dimple boasts diverse and cross-industry experience, as a former founder, CEO, COO and Fixed Income Trader. She spent time at Goldman Sachs before co-founding and scaling the highly successful coffee chain, Love Koffee. Dimple then joined European scale-up Trouva as Director of Operations, focusing on building operational infrastructure for the company's international expansion.

Later progressing to Chief Operating Officer, Dimple navigated the business through COVID and the subsequent ecommerce boom. In 2022, she took over as Trouva’s CEO leading the business through the acquisition to, and then subsequently to Re:store. Dimple has also held advisory and venture partner roles at Concept Ventures, The BAE HQ, and Highliner Technology.

Dimple Patel, CEO of NatureMetrics, adds: “I’m thrilled and honoured to be taking on the role of CEO for NatureMetrics, and to lead the expansion of the business as demand for nature impact monitoring accelerates. It is essential that we elevate biodiversity in corporate roadmaps and strategic objectives, recognizing the crucial role it plays in delivering long-term growth and profitability. To drive change businesses must be able to accurately measure their impact, and NatureMetrics is leading the charge in enabling corporations to drive real and lasting change through its powerful technology. I look forward to working with the impressive NatureMetrics team to achieve this ambitious mission.”

Alongside Dimple’s impressive entrepreneurial career, she brings huge passion for both social and environmental impact. Notably providing support for underrepresented founders and as an ambassador for grassroots organizations that provide opportunities for young people. A key part of Dimple’s role will be to further develop and support the NatureMetrics team as the business grows, building on the company’s strong values and mission.

Christian Jolck, board member and investor at 2150, commented: "The global market for nature intelligence and biodiversity is soaring and Dimple’s impressive entrepreneurial background, including her expansion of Trouva in over 50 markets and SaaS experience, positions her perfectly to guide NatureMetrics in its next phase of growth".

World's first Nature Intelligence Platform

NatureMetrics recently launched the world’s first Nature Intelligence Platform powered by eDNA, bringing a scalable solution to biodiversity monitoring, equipping businesses for the new nature reporting boom. It is the first company in the world to launch a Nature Intelligence subscription service powered by environmental DNA (eDNA) technology, converting the intricacies of nature into meaningful insights for corporate sustainability teams to take action.

NatureMetrics provides an end-to-end biodiversity reporting solution, supporting businesses right across their nature-positive journey, from defining industry best practice nature strategy, to reporting and becoming disclosure-ready, aligned with major reporting requirements. The company is now working with over 500 customers across 100 countries, including Nestle, Tesco, Anglo American and Fauna & Flora.

NatureMetrics’ new Nature Intelligence subscription service is now available and more details can be found at

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